Our Story

Illustrated portrait of The Bon Pet co-founders Yash and Nic

OUR STORY

Started with Salt, Pepper & Lola 🐾

That's us. Yash and Nic. Two software engineers with three furkids - Salt, Pepper, and Lola - who couldn't find fresh pet food we trusted, so we started cooking on weekends.

Nic's cats Salt and Pepper. Yash's dog Lola. Two software engineers, both frustrated that every Singapore pet food brand hid behind marketing fluff. No real ingredient lists. No real answers.

So we started cooking weekends in our own kitchens. Testing on our own furkids. Crashing at 6am, then dragging ourselves to day jobs. The work felt meaningful in a way day jobs hadn't, and our pets were visibly thriving. Friends started asking for packs.

In 2024 we rented an industrial kitchen on Pioneer Crescent and went all-in. Same recipes, same standards, same commitment: nothing in the pack we wouldn't feed Salt, Pepper, or Lola. From day one, every ingredient, every gram, every supplement has been published openly on our /pages/formulas page. No proprietary blends. No marketing spin. The only way we know how to do this right.

Why we started

The Bon Pet Signature Chicken Ragu pack with full ingredient label visible - 98% chicken breast, liver, gizzard, heart and 2% supplements - radical transparency in every pack

Radical Transparency

Every gram, every supplement, every ratio is published openly. No proprietary blends. No marketing spin. The only Singapore fresh pet brand that shows you exactly what goes in the pack.

A rescue puppy with a Bon Pet beef pack - the same quality food we ship to every Singapore pawrent

Quality as Standard

We cook with human-grade ingredients and the same care we'd give our own furkids. Sous vide at 80°C. PhD-formulated. AAFCO-certified. No shortcuts ever.

Yash holding a customer's calico cat at a Bon Pet tasting event with the GC meals banner and kraft sample bags - free tastings and personal nutrition answers from the founders

Community First

We run WhatsApp groups, organise free tastings, answer nutrition questions personally. This isn't a faceless brand. Yash and Nic are here. We care what you think.

How we got here

2023

Home kitchen meal prep - early Bon Pet recipe testing on Salt, Pepper, and Lola

Started in our kitchen

Testing recipes on Salt, Pepper, and Lola. Yash and Nic cooking until 6am on weekends, crashing on the floor, then back to day jobs.

2024

Industrial sous vide immersion circulators in our AAFCO-certified, AVS-licensed Pioneer Crescent kitchen

Incorporated, went industrial

Rented facilities at West Park Bizcentral, Pioneer Crescent. Built AAFCO-certified, AVS-licensed kitchen. Same recipes, industrial scale.

2024

Raw protein laid out for prep at our Pioneer Crescent kitchen - the start of every Bon Pet recipe

Published our formulas

First Singapore fresh pet brand to open-source every ingredient ratio. Published openly on /pages/formulas. No secrets. Complete transparency.

Now

A real Singapore pawrent's dog tucking into a bowl of Bon Pet at home

Feeding Singapore furkids

500+ families trust us with their pets. Growing community. Still personal. Still caring. Still cooking with intention.

REAL · NOT STOCK

The actual people, dogs, and kitchen behind the brand

These are real iPhone photos. Lola, our muse. Our Pioneer Crescent kitchen, mid-prep. Real Singapore pawrents who've trusted us with their furkids. No stock, no AI.